The Pros & Cons Of Blogging On Medium
If you're entering the world of blogging, chances are you’ve heard of Medium—the online blogging platform with more than 170 million readers. You might have heard that it's a good place to get your brand noticed and that it's easy to set up. But with so many alternatives available, how do you know if Medium is the right home for your blog?
Below we’ll examine the pros and cons of blogging on Medium to help you decide if it's the right solution for you.
What is Medium?
Launched in 2012, free blogging platform Medium is the brainchild of online entrepreneur and Twitter co-creator Evan Williams. As an example of social journalism, it is home to both long- and short-form writing, featuring posts from journalists both professional and citizen, thought leaders, and academics. The platform describes itself as a distribution channel allowing “the best ideas” to “take shape, take off, and spark powerful conversations.”
Why should you care? With such a massive readership worldwide, Medium is a behemoth of the blogging world and remains a growing platform. But, perhaps more importantly, Medium differs from conventional blogging platforms in a number of key respects which make it an interesting proposition for online content writers.
The most significant of these differences is that, as a blogger on Medium, you won’t operate your own website as you would on platforms such as WordPress, Wix, or Blogger. Instead you’ll post your words onto a platform that remains the property of Medium.